Brand Concept
In today’s fast-paced world, many people suffer from internal stress. Offering our customers a relaxing and enjoyable experience is the primary tenet of MU.
→ 3S of MU.
S : Sense organ
The combination of blue skies and green areas are agreed by MU and its professional brand designer to be the most representative colors of MU, which will allow travelers to relax in the colors of nature.
S: Slow
“Take your time, my friend” is not only a slogan, but also represents a slow-paced environment that we built. Treating our customers as friends, we hope that travelers will slow down their pace, and rediscover their soulfulness by immersing themselves in the natural, soothing atmosphere.
S: Smile
In addition to the perfect quality of customer service, MU further promotes the concept of “Smile Hotel”. After all, smile is contagious and is one of the best ways of communication.
M = Memory
U = Unforgettable
MU wishes to not only become an unforgettable stop of travelers, but also be your friends and family during the journey.